Sustainable Packaging and Ad
Problem: Packaging is often designed to be fun and enticing for consumers, but the impacts of it are often overlooked in favor of sales. The environmental impacts need to be considered when designing new products to help mitigate this issue. Create intentional packaging for a product that is environmentally friendly by considering the long-term results of the product and thinking about where the packaging will be in the future.
Solution: After considering the problem, I wanted to address seed packaging. Gardening and growing flowers are meant to be environmentally friendly hobbies, so I wanted to remove the aspect of material waste regarding the packaging. I designed a fully compostable container for the seeds and am proposing that the information card be a water-soluble fertilizer sheet intended for the seeds that it comes with. This prevents the need to buy additional products and will also help the plant grow. The product will also be printed with soy-based ink, which is compostable and leaves no chemical residue behind, which is very important. This packaging and brand promote a circular economy where the different components will be used in multiple ways to help all parts succeed.
Programs Used: Adobe Indesign, Adobe Illustrator, Procreate, Adobe Dimensions
